Enrollment Marketing Specialist

Reports to: Chief Communication & Marketing Officer 
Status: Full-time 
Location: Hybrid (Willing to consider out-of-state applications in a fully-remote modality)  
Start date: TBD 2025 
Salary Range: $65,000 – $70,000 
 

The Opportunity 

Southwestern Law School, founded in 1911 to open the doors of legal education to under-represented students, now seeks an early-career digital marketer to help power the next phase of that mission. You’ll run day-to-day campaigns that attract prospective students to all of our J.D. programs, with particular emphasis on the nation’s first full-time Online J.D. program. 

If you can take a creative brief, build the ads, draft the emails, tell a great story, and pull the numbers without breaking a sweat, and you’re hungry to grow into a strategist, we’d like to meet you. We’ll provide mentoring, a professional development allowance, and a supportive, results-driven culture.  
 

What You’ll Tackle 

• Paid Advertising – Set up and optimize Meta, Google, and LinkedIn campaigns; flag performance insights for the CMO. 
• Email Marketing – Draft, schedule, and QA recruitment messages and nurture sequences; keep lists clean and compliant.  
• Creative Production – Turn briefs into ads, short-form videos, and simple graphics in Canva (or a tool you prefer).  
• Social Collaboration – Provide enrollment-focused copy and assets to the Assistant Director, who owns the editorial calendar; sync timing around application pushes. 
• Analytics & Reporting – Track clicks, leads, and cost metrics; deliver crisp weekly snapshots and end-of-cycle reports. 
• Segmentation & Testing – Help slice audiences (Online, SCALE, Full-Time) and run A/B tests on subject lines, visuals, and offers. 
• AI in Practice – Use platform automations and tools such as ChatGPT to draft copy variants, surface audience insights, and speed up routine tasks. 

Minimum Requirements 

• Bachelor’s degree in marketing, communications, or a related field 
• Two or three years managing paid social, search, or email campaigns 
• Working knowledge of Meta Ads, Google Ads, and at least one email platform 
• Clear, adaptable writing; meticulous eye for detail 
• Comfort with core metrics (CTR, CPC, open rate, conversion rate) and basic spreadsheets 
• Well-organized, deadline-driven, and quick to learn new tech