Southwestern Law School Los Angeles, CA

Collegiate Sports Law Symposium: The Business of Amateur Sports

Collegiate Sports Law Symposium April 2011The Biederman Institute presents

Collegiate Sports Law Symposium:
The Business of Amateur Sports

Friday, April 8, 2011

Southwestern Campus

Registration Details | Schedule
Printable Brochure (PDF)

Please refer to the schedule below
for the most updated line-up of speakers.

College sports are played by amateur athletes — for the most part, as an avocation. At the same time, NCAA President Mark Emmert has acknowledged that elite college athletes in marquee sports are also "pre-professionals."

And there is certainly nothing amateur about the big business of collegiate sports. The NCAA's $10.8 billion, 14-year deal with CBS Sports and Turner Broadcasting for the television, internet and wireless rights to the NCAA Men's Basketball Championship is merely the latest example of just how big the college sports business has become. With so much at stake, the intersection of college sports and the law has never been more important.

The Business of Amateur Sports is a one-day symposium featuring leading experts exploring some of the most timely and important questions facing collegiate sports today: regulation of agents and discipline of student athletes; the latest medical science on sports-related concussions, and how it may impact safety rules and legal liability; media deals and marketing in college sports, including the use of student-athlete names and likenesses; and the federal antitrust implications of college football's Bowl Championship Series.

Registration Fees (includes lunch and cocktail reception)

$25 for Students*

*Southwestern students are free - RSVP requested to the Biederman Institute.

CLE Credit

This conference offers 6 hours of CLE credit. Southwestern is a State Bar of California approved MCLE provider.


Click here for map and directions to Southwestern. Parking is available on campus for $6.


Contact the Biederman Institute.


9:15 -
10:00 a.m.


10:00 -
11:30 a.m.

Pre-Professional Athletes in an Amateur World: NCAA Rules, State Laws, Agents and Extra Benefits

  • Bob Myers
    NBA Agent, Wasserman Media Group
  • Warren K. Zola
    Assistant Dean for Graduate Programs, Boston College's Carroll School of Management
  • Marc Isenberg
    Principal, INsight Sports Business and Author, Money Players: A Guide to Success in Sports, Business & Life for Current and Future Pro Athletes and Go Pro Like A Pro
  • Moderator: Darren Heitner
    CEO, Dynasty Athlete Representation and Associate, Koch Parafinczuk & Wolf

11:30 -
11:45 a.m.


11:45 a.m. -
12:45 p.m.

Concussions, Law and Amateur Sports: Implications of Emerging Medical Science for the Regulation of Student Athlete Safety

  • Dr. Jason P. Mihalik
    Assistant Professor, Department of Exercise and Sport Science, University of North Carolina at Chapel Hill
  • Daniel E. Lazaroff
    Director, Loyola Law Sports Institute, Professor of Law and Leonard Cohen Chair in Law and Economics, Loyola Law School
  • Moderator: David Fagundes
    Associate Professor of Law, Southwestern Law School

1:00 -
2:30 p.m.

Lunch and Special Guest Conversation
Jim Harrick, Former NCAA Basketball Head Coach and Broadcaster, in conversation with Jeff Fellenzer, Adjunct Professor, USC's Annenberg School for Communication & Journalism

2:45 -
4:15 p.m.

Big Brands and Bigger Budgets: Marketing, Merchandising and Media Rights in College Sports

  • Alonzo ("Al") Wickers, IV
    Partner, Davis Wright Tremaine
  • Stuart M. Paynter
    The Paynter Law Firm
  • Jeremy Langer
    Vice President Collegiate Sports and Rights Acquisitions, Fox Sports
  • Moderator: Debbie Spander
    Vice President, Business Affairs, MTV Entertainment and Director, Sports Lawyers Association

4:15 -
4:30 p.m.


4:30 -
5:30 p.m.

The BCS and Competition: An Antitrust Analysis of College Football's Bowl Championship Series

  • Gary R. Roberts
    Dean and Gerald L. Bepko Professor of Law, Indiana University School of Law - Indianapolis
  • Alan G. Fishel
    Partner, Arent Fox
  • William ("Tripp") L. Monts, III
    Partner, Hogan Lovells
  • Moderator: Vered Yakovee
    Law Offices of Vered N. Yakovee and Adjunct Associate Professor of Law, Southwestern Law School

5:30 -
7:00 p.m.

 Cocktail Reception