Southwestern Law School Los Angeles, CA

Fast Times in Hollywood: Keeping Up With Cutting Edge Issues in Entertainment and Media Law

Thursday, January 15, 2009

2:15 p.m. - 7 p.m.
Reception to follow
Southwestern Campus

Presented by Southwestern's Biederman Institute and the Media Law Resource Center

Conference Details - Conference Schedule
Printable Brochure (PDF)

Co Sponsored by

Conference Planning Committee

  • Sandra Baron, Executive Director, Media Law Resource Center
  • Stephen G. Contopulos, Sidley Austin
  • Patricia Duncan, Vice President and Senior Counsel, Home Box Office
  • Karlene Goller, Vice President and Deputy General Counsel, Los Angeles Times
  • David Kohler, Director, Southwestern's Biederman Institute
  • Don Zachary, Law Offices of Donald Zachary

Registration Fees

$100 before January 1
$125 after January 1 or at door
$25 for Students


CLE Credit

This symposium offers 4 hours of CLE credit. Southwestern is a State Bar of California approved MCLE provider.


Click here for map and directions to Southwestern. Parking is available on campus for $6.


Contact the Biederman Institute.


1 - 2:15 p.m. Registration
2:15 - 2:30 p.m. Welcome and Introductions
2:30 - 3:50 p.m. Is Reality TV the New Schwab's Drugstore?
Hollywood lore has it that if one wanted to be discovered in the heyday of Hollywood, they went to Schwab's Drugstore on Sunset Boulevard. Although Schwab's has long since closed its doors, Reality TV has opened new doors for previewing talent, and defying some predictions to the contrary, this television genre has continued to proliferate. This panel will examine a host of cutting edge Reality TV issues, including current trends in Reality TV dealmaking; the legal and business challenges faced by actors, writers, and producers in the new Reality dominated marketplace; and issues presented by exploiting Reality concepts and talent outside of the core programming.
Moderator: David G. Stanley, Greenberg, Glusker, Fields, Claman & Machtinger
Panelists: John Ferriter, Executive Vice President and Worldwide Head of Non-Scripted Television, William Morris Agency
  David C. Shall, Executive Vice President, Business Operations/General Counsel, Fremantle Media North America, Inc.
  Scott Whitehead, Colden McKuin & Frankel
3:50 - 4:05 p.m. Break
4:05 - 5:25 p.m.

Celebrity Mania
We are living in a celebrity crazed world. Once largely the province of the tabloids, celebrity coverage today is driven by a plethora of outlets ranging from the mainstream media to Reality TV to Internet blogs and web sites. The increasingly complex and dynamic environment driving the exploitation of all things famous and infamous presents a wide range of challenging legal and business issues which are the subject of this panel, including: the importance of life story rights; developments in the ever changing law governing right of publicity; the applicability of California's Anti-SLAPP statute to attempts by celebrities to protect their interests; and the evolving rules governing Internet based coverage and exploitation of celebrities.

Moderator: Bradley H. Ellis, Sidley Austin
Panelists: Timothy L. Alger, Deputy General Counsel, Litigation, Google, Inc.
  Deborah Drooz, Stroock, Stroock & Lavan
Louis Petrich, Leopold, Patrich & Smith
  Jeremy Williams, Senior Vice President and Deputy General Counsel, Warner Brothers
5:25 - 5:40 p.m. Break
5:40 - 7 p.m. What Happens When Protected Speech Meets Embedded Promotions? Product Integration, Sponsorship, and Ad-Linking
Product placement, sponsorship, and in-text advertising are all common methods that are being used to fund the production of creative and editorial content.  A blurring of lines between the creative and editorial on one hand, and the promotional on the other, raises difficult issues for clearance counsel, for dealmakers, and ultimately for courts.  Among other things, the panel will explore: the new forms of advertising and marketing that are replacing more traditional forms of revenue generation; the legal status of those new kinds of expression as fully protected or less valued commercial speech; and the potential for involvement of the Federal Trade Commission or Federal Communications Commission in regulating 21st Century promotional techniques.
Moderator: Bruce Johnson, Davis Wright Tremaine
Panelists: Jennifer Dominitz, Vice President, Legal Affairs, NBC Universal Television
  Pratheepan Gulasekaram, Assistant Professor, Santa Clara University School of Law
  Anna Kassoway, Senior Vice President Global Marketing & Creative, Vibrant Media
  Daniel O'Connell Offner, Nixon Peabody
7 - 8 p.m. Reception