Advertising and marketing has become more pervasive and important in our society and now permeates every aspect of our lives in ways that go far beyond traditional forms of advertising. This includes such things as, "guerilla advertising," product placement in entertainment media, the increasing regulation of the Internet and ad-sponsored vehicles. This course prepares students to practice in an advertising agency, studio in-house marketing department or as an outside counsel for various marketers and advertisers. Contract analysis, business practices, intellectual property and government regulation are all components of advertising law. In addition to relevant concepts, such as commercial speech, fraud and unfair competition, this course also covers specialized issues of governmental and industry regulation, practical guidelines and remedies. The approach to these issues will be based on practical real life scenarios and how to solve issues encountered in the practice of advertising law in a way that best serves the need of the clients - ways that may not always follow a traditional legal approach. Just as there is creativity in advertising there needs to be creativity in solving advertising law problems. These problems will be addressed not only in the traditional classroom manner, but with drafting assignments that will hone the practical skills of the students enrolled in the course while providing an opportunity for thinking in a creative manner.